Course Overview:
The BBA (Work-Linked Degree) at Guru Kashi University is crafted for students who want to kickstart their careers in business, management, and entrepreneurship while earning a degree. The program blends classroom learning with real-world work experience, allowing students to apply their knowledge in live business settings. Through this format, students gain a strong understanding of business operations, communication, finance, and marketing while working in industry-relevant roles.
Key Highlights :
Industry-Integrated Curriculum: Learn business fundamentals and apply them directly in real-world corporate settings.
Earn While You Learn: Students get placed in entry-level roles and earn stipends while completing their degree.
Skill-Focused Training: Gain practical skills in communication, project management, customer handling, and more.
Live Business Exposure: Understand how organizations operate through hands-on roles in sales, admin, marketing, or operations.
Flexible Online Learning : Attend lectures online while managing your work responsibilities.
Career Head Start : Graduate with 2–3 years of work experience, giving you a significant edge in placements.
Course Objectives :
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Build a Strong Business Foundation : Equip students with knowledge of business administration, finance, and marketing.
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Promote Practical Learning : Enable students to apply theoretical knowledge in real-time work environments.
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Develop Managerial Skills : Train students in communication, decision-making, and leadership skills relevant to business roles.
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Encourage Entrepreneurial Thinking : Instill a mindset focused on innovation, problem-solving, and business development.
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Prepare for Diverse Careers : Open up multiple career paths in administration, HR, sales, and operations
Learning Outcomes :
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Gain Real-World Experience : Students complete their degree with 2–3 years of relevant work experience.
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Apply Business Knowledge Practically :Demonstrate the ability to connect academic concepts to everyday business functions.Strengthen Soft Skills : Build strong communication, presentation, and interpersonal skills essential for corporate success.Understand Business Functions : Get a working knowledge of finance, HR, marketing, and operations.Be Career-Ready : Transition smoothly into full-time roles or pursue higher studies with a practical advantage.
Course Structure
| Course Code | Course Title | Type of Course |
| OBBA101 | Principles of Management | Core |
| OBBA103 | Business Mathematics | Core |
| OBBA110 | Financial Accounting for Managers | Core |
| OBBA104 | Introduction to Computer | Skill Based |
| OBBA199 | XXX | MOOC |
| Disciplinary Elective- I | ||
| OBBA108 | Human Resource Management | Discipline Elective-I |
| OBBA111 | Retail Management | Discipline Elective-I |
| Discipline Elective-II | ||
| OBBA109 | Marketing Management | Discipline Elective-II |
| OBBA112 | Banking and Insurance Law | Discipline Elective-II |
| Course Code | Course Title | Type of Course |
| OBBA210 | Business Economics | Core |
| OBBA211 | Business Statistics | Core |
| OBBA212 | Environmental Studies | Compulsory Foundation |
| OBBA213 | Business Communication for Managers | Technical skill |
| OBBA214 | Introduction to computer(Lab) | Technical skill |
| Discipline Elective-III | ||
| OBBA215 | Management Accounting | Discipline Elective-III |
| OBBA208 | Industrial Relations | Discipline Elective-III |
| Discipline Elective-IV | ||
| OBBA216 | Marketing Ethics | Discipline Elective-IV |
| OBBA217 | Derivatives and Risk Management | Discipline Elective-IV |
| Course Code | Course Title | Type of Course |
| OBBA311 | Production & Operations Management | Core |
| OBBA311 | Organizational Behaviour | Core |
| OBBA312 | Training and Development for Managerial Effectiveness | Ability Enhancement |
| OBBA313 | Seminar on Business Writing Skills | Technical skill |
| OBBA399 | XXX | MOOC |
| Discipline Elective-V | ||
| OBBA314 | Total Quality Management | Discipline Elective-V |
| OBBA315 | Export-Import Procedures, Documentation | Discipline Elective-V |
| Discipline Elective-VI | ||
| OBBA316 | Auditing | Discipline Elective-VI |
| OBBA317 | Cost Accounting | Discipline Elective-VI |
| Open Elective Courses | ||
| OBBA317 | XXX | Open Elective |
| Open Elective Courses | ||
| OBBA318 | Business Ethics and Corporate Social Responsibility | Open Elective |
| Course Code | Course Title | Type of Course |
| OBBA411 | Business Law | Core |
| OBBA412 | Financial Management | Core |
| OBBA413 | Advertisement and Promotional Tactics | Technical skill |
| OBBA410 | Digital Marketing | Technical skill |
| Discipline Elective-VII | ||
| OBBA414 | Corporate Strategy | Discipline Elective-VII |
| OBBA415 | Global Human Resource Management | Discipline Elective-VII |
| Discipline Elective-VIII | ||
| OBBA416 | Management Information System | Discipline Elective-VIII |
| OBBA417 | Performance Appraisal and Management | Discipline Elective-VIII |
| Course Code | Course Title | Type of Course |
| OBBA508 | Project Management | Core |
| OBBA509 | Financial Services and Marketss | Core |
| OBBA504 | Internship (4 Weeks) | Skill Based |
| OBBA510 | Stock Market and Banking Operations | Skill Based |
| OBBA511 | Strategic Leadership | Skill Based |
| OBBA599 | XXX | MOOC |
| Course Code | Course Title | Type of Course |
| OBBA603 | Company Law | Core |
| OBBA604 | Business Environment | Core |
| OBBA605 | Entrepreneurship Development | Ability Enhancement |
| OBBA606 | Information Technology | Skill Based |
| OBBA607 | Emotional Intelligence in Businesses | Skill Based |
| OBBA608 | Service Learning | Community Linkage |
| OBBA609 | Major Project | Skill Based |
Fee Structure
| Bachelor of Business Administration | Semester I | Semester II | Semester III | Semester IV | Semester V | Semester VI |
|---|---|---|---|---|---|---|
| Application Fee (One Time) | ₹ 500/- | - | - | - | - | - |
| Registration | ₹ 500/- | ₹ 500/- | ₹ 500/- | ₹ 500/- | ₹ 500/- | ₹ 500/- |
| Program Fee | ₹ 12,800/- | ₹ 12,800/- | ₹ 12,800/- | ₹ 12,800/- | ₹ 12,800/- | ₹ 12,800/- |
| Examination Fee | ₹ 1,500/- | ₹ 1,500/- | ₹ 1,500/- | ₹ 1,500/- | ₹ 1,500/- | ₹ 1,500/- |
| Apprenticeship fees | ₹ 12,000/- | - | ₹ 12,000/- | - | ₹ 12,000/- | - |
| Total Semester Fee | ₹ 27,300/- | ₹ 14,800/- | ₹ 26,800/- | ₹ 14,800/- | ₹ 26,800/- | ₹ 14,800/- |
| Total Fees | ₹ 1,25,300/- | |||||
Career Opportunities :
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Business Development
Executive -
Marketing
Analyst -
Sales
Manager -
Operations
Coordinator -
HR
Assistant -
Entrepreneur /
Startup Associate
Frequently Asked Questions
This degree allows students to study and gain work experience simultaneously, making them job-ready by graduation.
Yes, the internship for BBA students will include a work aspect that needs to be balanced with their academic commitments.
Absolutely. The course is designed for freshers and first-generation learners interested in business careers.
Yes, depending on your role and company, students typically earn a monthly stipend during the program.
You can go for an MBA, start your own business, or secure a full-time job with 2–3 years of experience already in hand.